Great for any lazy, beer lover! Could you think of any other gadget more suited to serving it's human owners at a Saturday afternoon BBQ down the beach or in your back garden? When you feel entitled to an ice cold long neck (or forgive me, a non-alcoholic drink) after a hard days work, why get up? All you have to do is reach forward and pick up your remote control and guide your drinks cooler to your side. Or, if you feel like sharing, you can drive the cooler to a fellow boozer up to thirty feet away! After using this for half a day, you'll never go back to walking to your fridge, the tables have turned, your fridge will now have to come to you!